Russell IPM’s Product Manager attends Fruit Focus Event

News | Russell IPM’s Product Manager attends Fruit Focus Event

Fruit Focus welcomed a record breaking 1,300 visitors through their gates last week! Russell IPM’s Product Manager Hussein Fawzi and Development Manager Dr Clare Sampson were in attendance to provide the visiting growers with Russell’s latest and most novel solutions for crop protection.

The event, which is held at East Malling Research Centre in Kent, welcomed their highest number of visitors yet. The team from Russell showcased key innovations in soft fruit protection including Optiroll for aphids, whitefly and thrips control, and iPest Plus the pest control reporting app.

Fruit Focus Event 2016 Russell IPM

Another hot topic discussed was the Russell IPM Xlure SWD pheromone for monitoring populations of the devastating Drosophila suzukii, spotted wing fruit fly. This pest has become more and more prominent in the UK’s soft and stone fruit orchards, but with Russell IPM’s solid Xlure SWD lure, the flies present can be closely monitored to ensure timely treatment and prevent infestation.

Finally, the Russell IPM team had a fantastic time at the event and would like to thank the organisers  and all those who visited the company’s stand. The team were able to discuss their products and ideas with many potential and long-standing customers, distributors and suppliers from the UK, Europe and beyond. The team look forward to next year’s Fruit Focus event.


Fruit FOcus 2016

For more information contact


Leave a Reply